BeLocal at the Smart Cities WhatsApp Hackathon: A Civic Algorithm for Redistributing Attention
At the Hackathon Soluciones WhatsApp en Smart Cities, organized under the #INCIBEemprende program in collaboration with WOZTELL and Ciudadano Conversacional, AImpacto Madrid Rotaract not only contributed through regulatory and AI governance discussions, but also competed as part of Equipo Lila with the project BeLocal. We are very proud of the team: Miguel Ornelas Silva, Olivia Vidal de Salazar, Yonatan Cuervo, Anna Shatalova and Stanislav Vynnytskyi! Together they developed a civic-oriented conversational solution designed to address a structural urban challenge: the invisible erosion of local commerce. As highlighted in the presentation, Madrid has experienced a -14% decline in neighborhood retail between 2020 and 2024, with 43,800 active retailers and 78,900 commercial businesses operating under increasing pressure.